Portfolio
2020
Goals
Dave contacted me in 2018 requesting we take a look at revamping his business, upgrading the website and making it more visible on the web.Show off professionalism & equiptment
Use the website as a way to showcase his professional machinery, workmen and clientele.Regularly upload images and content
The ability to add images and content to the websiteLogo Redesign
Create a new clean and modern logo to be used throughout the businessOutcomes
Portfolio
Categorised Gallery
Before & After Sliders
Categorised Gallery
New Colour Scheme
Clean & Modern Logo
GDPR Compliant
SSL Secure Site
Colour Scheme
Using the colours of Dave's trucks and 'construction yellow' we put together the colour scheme below to use on all digital materials.334DAA
Violet Blue
FED03D
Sunglow
D7943D
Harvest Gold
262626
Eerie Black
141414
Eerie Black
Website Development
Published in 2020 the website has undergone an upgrade from the original un-responsive site, meaning people on mobile, tablet and desktop now get a fast and consistent experience from the website - key to accessing all potential customers.A key aim of the upgraded site was to make Dave Allmark Surfacing come across as large well established professional company, not a small, potentially unreliable company.
Portfolio Blog
One of the key points of the website for Dave was to be able to get previous work up on the site in a clear and consistent way for potential customers to view easily. I worked with Dave to setup a method of submitting images and project details to me in a structured manner for me to then upload into the portfolio on the site.The portfolio is managed by Purple Whale Design as part of the monthly website management package.
Social Media Upgrade
Another area that we looked at was social media, specifically Facebook. We looked at the reach, type of content and how regular the posts were being uploaded.We put together a plan of action to revamp and upgrade the Facebook page with new graphics, buttons, automatic question replies and FAQ replies - cutting down the amount of time that is needed for answering messages for Dave's team.
The action plan included advice on posting regular graphical posts, images, and customer feedback onto the Facebook page on a bi-weekly basis.
Logo Design
As part of the revamp Purple Whale designed a new modern logo for Dave Allmark Surfacing to use throughout their business.Designed in both vertical and horizontal use, see them below.
